Aircraft Marketing

Dallas Jet International, A marketing powerhouse in aircraft sales.

The art of selling airplanes.

In all cases, our clients deserve the maximum possible value for their aircraft upon its sale/disposition. Selling price is always a function of market timing, market knowledge, and marketing techniques. Our clients also deserve to know when it is better to sell, and when it is better to hold. Through up-to-the-minute, day-to-day research of the various aircraft markets, as well as an established dealer network, Dallas Jet International is a specialist in determining the precise balance of price point versus holding time on the market. Selling your aircraft at the right price and right moment can net an aircraft owner hundreds of thousands of dollars in return in the sale of the aircraft.

For our confidential clients.

Many of our clients have a need for us to keep the sale of their aircraft confidential. It is the right of any and every aircraft owner to be able to sell one of their high dollar assets in privacy. Dallas Jet International is highly skilled in finding buyers for your aircraft in the most confidential manner. Please call us if this is a particular need.

The Dallas Jet International aircraft selling process.

When you sell your airplane(s) with Dallas Jet International, we guarantee that:

	We will immediately set up personal and phone meetings to evaluate your specific needs in the sale of your aircraft. Every client has different needs. One client may need to minimize holding costs and time-on-market, while the other may need to maximize selling price regardless of holding time. In other cases, clients will often need to orchestrate a sale within the acceptable timing of an IRS code 1031 exchange or reverse exchange in coordination with the purchase of a different aircraft. All of this requires highly experienced professionals to manage the sales process.
	We will construct a technical specification package that gives prospective buyers insight into the specific features and components that make your aircraft advantageous over competing aircraft on the market. Buyers are from all around the world, from Brazil to the United Kingdom to Southeast Asia to South Africa and beyond. The international marketplace is the fastest growing segment of business aviation today. Technical presentation of your aircraft is crucial to making international (and domestic) sales. Our team consists of professionals with extensive technical and operational experience in all types of corporate jet and turboprop aircraft.
	The process of reaching aircraft buyers to effect a sale is changing more than ever before. While print media used to be the gold standard in aircraft marketing and advertising, it is now losing much of its effectiveness and reach in the marketplace. Dallas Jet International is very strategic and thorough in its communication to the aircraft buyers’ marketplace. We use web-based and email marketing campaigns to reach the most qualified buyers in the least amount of time. Using modern day “E-marketing”, we can effectively target our campaigns for maximum exposure of your aircraft all over the globe.
	There is no substitute for personal selling. Dallas Jet International is highly effective in adding that personal touch to the sale of your aircraft. We maintain strong relationships with all of our dealer/broker colleagues as well as the manufacturers, and often consummate sales because of our reputation in the industry for integrity. It is very often our personal selling strategies that combine with our sophisticated marketing channels that will sell your airplane in minimum time, at maximum return.
	In addition to personal selling, we guarantee that we will be present for every aircraft showing to every prospective buyer that requests a showing. We do this at our cost and do not require you to take time out of your busy schedule to travel to a showing. Furthermore, we take every necessary precaution to protect our clients from unqualified prospects who want a “demo flight” before they commit to the airplane. Negotiating with prospective aircraft buyers is an art and a science, and we have the experience and people to best protect your interests in the process. Demo flights are costly and create normal wear and tear on your aircraft – they should be reserved for only the final two or three buyers in the selling process. At no additional cost to you, we will formulate professionally-designed marketing kits for every aircraft: Professional Digital Photography Professional Brochure Design and Layout Professional Digital Video Productions with Audio Your aircraft will look better in our marketing kits than you ever imagined it could look!
	With your consent and approval, we will price your aircraft at exactly the right number to maximize the relationship between selling price and holding cost. Our prices are specification based and market driven. With Dallas Jet International, you will never lose time or money because the airplane was priced in error.
	In addition to being personally present for all aircraft showings, we are also present for the negotiated pre-purchase inspection. This event is often the most complicated and unpredictable stage of the selling process. It is imperative that you have a technically educated and experienced professional managing and negotiating on your behalf during the entire inspection process.

Integrity is not the best policy - It's the only policy.

Honesty and integrity are the best policies. Unlike many companies in the modern day, we will never exaggerate the facts to paint a picture that is rosier than reality. We will always be forthright in communicating the exact condition of the market and what you should expect in terms of timing and price. We also emphasize frequent communication with our clients so that they are never in the dark wondering about the status of their aircraft. If you have to call us to get an update, we have failed! Sometimes that requires us to paint a less-than-desired picture...but true professionals will always tell the truth. That is the Dallas Jet International difference.

If it's in your interest, it's in our interest.

In certain circumstances, based on careful financial analysis, it may be very advantageous to wait on the sale of an aircraft. Although this defers the transaction that both our clients and us want, it is sometimes in the best financial interest of the client to do so. If it is in the client’s best interest, it is in our best interest as well. Serving our clients’ best interests explains why most of our business is repeat or referred.